How to choose a domain name for a multilingual website

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Choosing a domain for a multilingual website requires a strategic approach focusing on both brand identity and SEO considerations. The two primary methods involve using subdirectories like example.com/en/ or subdomains such as en.example.com. Subdirectories are often favored for their SEO benefits, consolidating authority under one primary domain and simplifying content management. Conversely, subdomains allow for separate hosting and distinct geographic targeting, which can be beneficial for large, highly localized projects. Consider using a generic top-level domain (gTLD) like .com for global reach, or specific country-code top-level domains (ccTLDs) if targeting distinct national audiences is paramount. Ultimately, prioritize a memorable and intuitive structure that clearly indicates language versions to users and search engines alike.