How to track conversions for a WooCommerce store

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Tracking conversions for a WooCommerce store primarily involves setting up Google Analytics with Enhanced E-commerce. This allows you to monitor not just purchases, but also product views, add-to-carts, and checkout steps, providing a comprehensive sales funnel overview. Furthermore, integrating the Facebook Pixel is crucial for optimizing social media campaigns and retargeting, while Google Ads conversion tracking directly attributes sales to your paid search efforts. For streamlined implementation and management of all these scripts, leveraging Google Tag Manager is highly recommended. You can also find specialized WooCommerce tracking plugins that simplify the setup for various platforms. Effectively tracking these metrics provides invaluable insights for optimizing your marketing spend and improving store performance.