What metrics to track when you analyze SEO for a portfolio website?

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When analyzing SEO for a portfolio website, several key metrics are essential to track for understanding performance and identifying areas for improvement. First, monitor organic traffic and keyword rankings to see how users are finding your site and for which specific skills or services. Tracking your Click-Through Rate (CTR) from search results helps assess the effectiveness of your meta descriptions and titles, while observing user engagement metrics like bounce rate and average session duration reveals how relevant and engaging your content is once visitors land on your page. It's also vital to analyze backlink profile growth, as quality backlinks significantly enhance domain authority and search visibility. Furthermore, pay close attention to Core Web Vitals for optimal user experience and search engine performance, ensuring fast loading speeds and interactivity. Lastly, remember to track conversion events such as contact form submissions, resume downloads, or specific project inquiries to measure tangible business impact from your SEO efforts.