What metrics to track when you audit SEO for a portfolio website?

When auditing SEO for a portfolio website, focus on metrics that reflect visibility, user experience, and conversion. Begin by analyzing organic traffic trends to understand overall performance, complemented by tracking keyword rankings for both branded terms (your name) and relevant service/skill-based keywords. Crucially, assess the website's backlink profile, examining both the quantity and quality of referring domains to gauge authority. Furthermore, evaluate Core Web Vitals and page speed, as these directly impact user experience and search engine rankings. Monitor user engagement metrics such as bounce rate, time on page, and pages per session to ensure visitors find your content compelling. Lastly, track conversion metrics like contact form submissions or project inquiry rates, which are paramount for a portfolio site's success, alongside ensuring proper site indexation and mobile-friendliness. More details: https://www.google.tg/url?q=https://info-hub.top/