What metrics to track when you design SEO for a portfolio website?

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When designing SEO for a portfolio website, several key metrics are crucial to track to measure effectiveness and attract potential clients or employers. You should monitor organic traffic to see how many visitors find your site via search engines and track keyword rankings for terms relevant to your skills. Engagement is vital, so keep an eye on bounce rate, pages per session, and average session duration to understand how users interact with your work and portfolio pieces. Furthermore, conversion rate, often represented by contact form submissions, resume downloads, or project inquiry clicks, directly reflects business impact. Don't forget technical aspects like Core Web Vitals for site performance and user experience, alongside backlink profile growth for improved domain authority. Continuously analyzing these metrics allows for data-driven adjustments to optimize your online presence and showcase your professional capabilities effectively.