What metrics to track when you measure SEO for a online store?

Measuring SEO for an online store requires tracking a mix of performance and technical metrics to ensure visibility and drive sales. Focus initially on organic search traffic and its quality, distinguishing between new and returning visitors to understand reach and loyalty. Crucially, monitor organic conversion rate and revenue generated from organic search to directly quantify your SEO efforts' impact on your bottom line. Additionally, keep an eye on user engagement signals like bounce rate and average session duration on key product pages, as these indicate content relevance and user satisfaction. For actionable insights, essential metrics to track include:

• Keyword rankings for high-intent commercial terms
• Page load speed and mobile-friendliness
• Number of referring domains building your authority.