What metrics to track when you plan SEO for a portfolio website?

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When planning SEO for a portfolio website, prioritize tracking several key metrics to gauge effectiveness and attract opportunities. First, monitor keyword rankings for relevant terms like your profession and name, alongside organic search impressions and click-through rate (CTR) to understand visibility and initial interest. Next, closely watch your organic traffic sessions, bounce rate, and average session duration to assess user engagement once they arrive on your site. Crucially, track specific conversion goals such as contact form submissions, email clicks, or resume downloads, as these directly reflect potential client inquiries or job applications. Furthermore, pay attention to technical SEO health by checking Core Web Vitals and crawl errors to ensure your site is performing optimally. Regularly analyzing these metrics ensures your portfolio attracts and converts potential clients, employers, or collaborators effectively.