What mistakes to avoid when you launch SEO on a online store?

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When launching SEO for an online store, avoid critical mistakes such as neglecting thorough keyword research for product pages and categories, which can lead to targeting irrelevant traffic. Another common pitfall is poor website architecture and internal linking, making it difficult for search engines to crawl and users to navigate efficiently. Furthermore, failing to address duplicate content issues, especially from manufacturer descriptions, significantly harms ranking potential; always strive for unique product descriptions and rich product information. Overlooking technical SEO fundamentals like site speed, mobile responsiveness, and proper schema markup can severely impede visibility and user experience. Failing to implement comprehensive on-page optimization for all product and category pages is also detrimental. Finally, ensure you're not ignoring the importance of quality backlink acquisition and failing to continuously monitor performance and adapt your strategy, as SEO is an ongoing process, not a one-time setup.