When should you refine SEO on a online store?

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Accepted Answer

Refining SEO on an online store is not a one-time task but an ongoing process crucial for sustained visibility and sales. You should actively refine your SEO strategy during regular performance audits, typically quarterly, to identify declining rankings or traffic dips. It's also critical to review your SEO whenever there are major search engine algorithm updates, as these can significantly impact your store's visibility. Furthermore, consider refinement before seasonal sales events or new product launches to maximize discoverability. Keep an eye on competitor SEO strategies and evolving search trends, adapting your content and keywords accordingly to maintain a competitive edge and ensure your products reach the right audience.