How to connect a multilingual website to Google Analytics

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Connecting a multilingual website to Google Analytics typically involves embedding the standard Google Analytics tracking code on all language versions of your site. The primary method for distinguishing language versions in GA is through your URL structure, whether using subdirectories like /en/ or subdomains such as en.example.com. To analyze specific language performance, create separate GA views for each language, applying a filter based on the subdirectory path or hostname. For more granular insights, consider implementing a custom dimension to capture the detected language, especially if your URLs don't explicitly indicate it. This approach allows you to track user behavior, content consumption, and conversion rates across different linguistic segments effectively, providing actionable data for optimization.