How to set up email deliverability for a news website

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Setting up email deliverability for a news website is crucial to ensure your content reaches subscribers' inboxes, not their spam folders. Begin by meticulously configuring SPF, DKIM, and DMARC records for your sending domain, as these authenticate your emails and build trust with Internet Service Providers (ISPs). Focus on maintaining a positive sender reputation by consistently sending valuable content, avoiding spam traps, and adhering to email best practices. Implement an IP warming strategy for new sending IPs, gradually increasing volume, and segment your audience to send highly relevant news updates. Regularly monitor your deliverability metrics, including open rates, click-through rates, and bounce rates, and promptly address any issues to prevent blacklisting. Prioritize clean email lists by routinely removing inactive or unengaged subscribers to enhance engagement and maintain a healthy sending environment.