How to set up email deliverability for a website

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Accepted Answer

To establish strong email deliverability for your website, first, implement essential email authentication protocols like SPF, DKIM, and DMARC in your DNS records to verify sender legitimacy. Next, consistently monitor your sender reputation by keeping bounce rates low and avoiding spam traps, possibly by warming up new IP addresses gradually. Ensure your email content is relevant, personalized, and avoids spam trigger words to engage recipients and minimize spam complaints. Regularly clean and segment your email lists, removing inactive subscribers and managing unsubscribes promptly. Finally, signing up for feedback loops (FBLs) with major ISPs allows you to quickly address user complaints and maintain a healthy sending posture, significantly boosting your emails' inbox placement.